Boston Consulting group surveyed 20,000 people in 20 countries (1,000 from each of the G-20 industralised countries) on what people would give up to stay connected to the Internet. Here is a summary of their research findings:

  • 73% would sacrifice alcohol
  • More than one in five would rather not have sex
  • 10% would happily give up their car
  • 7% would rather not shower
  • 83% would rather give up fast food
  • Nearly one in seven would prefer to go without coffee
  • 43% would quit exercise

What would you give up for the Internet? Put another way, are you addicted to staying connected?

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